Sunday, May 17, 2020

Mission Command Reflection Paper - 1583 Words

A Reflection on Mission Command In the early morning hours of 04 June 2010, I was flying high in a C-17 Airforce Aircraft above Fort Bragg, North Carolina. I was fully rigged for a combat equipped parachute jump onto one of Fort Bragg’s drop zone. I was assigned as a platoon sergeant and the senior leader of the squadron reserve force for this mission. The reserve force consisted of twelve paratroopers and three combat loaded humvees ready to be heavy dropped by parachute. The paratroopers and humvees were cross leveled onto multiple aircraft. After a short flight, the rear ramp of the aircraft I was riding in lowered and the parachute rigged humvee shot out the back of the aircraft like a rocket and into black sky. The ramp closed†¦show more content†¦He then cross leveled all personnel and equipment, maneuvered the vehicles into their positions, and sent all reports to the squadron headquarters. He did all of this without me, his platoon sergeant. He understood the mission, commanderâ€⠄¢s intent, key tasks, implied tasks, and he took the initiative to complete the mission. He could have just as easily stood by the vehicles and waited for me to finally get there. Future Warfare In 2017, the Chief of Staff of the Army General Milley, said â€Å"We are going to have to empower and decentralize leadership to make decisions and achieve battlefield effects in a widely dispersed environment where subordinate leaders, junior leaders†¦ may not be able to communicate with their higher headquarters, even if they wanted to.† https://www.army.mil/article/187293/future_warfare_requires_disciplined_disobedience_army_chief_says As a future operations or command sergeant major, I plan to apply mission command at every level of my organization. This doesn’t just apply toShow MoreRelatedMission Elements Of Mission Command Essay1030 Words   |  5 Pages Reflection of Mission Command Mission Command is one of the foundations of Unified Land Operations that uses a philosophy, a methodology executed throughout the authority and direction of the commander using mission command warfighting functions that incorporated mutually supported task that is enable by a mission command systems. This paper will provide my reflection about mission command, and how I will incorporate principles of mission command such as build cohesive teams through mutualRead MoreDo You Know That The Alchemists In The Ancient Ages Melted1297 Words   |  6 Pagesa committed, self-aware, and adaptive military leader. My experience with him was positive, yet profoundly challenging. This crucible experience forced me into deep self-reflection to reexamine my values, judgement, and potentials. 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Nevertheless, I am fortunate to have many years of experience to reflect on and guideRead MoreEthical Dilemma Of The United States Army Aviation Branch1685 Words   |  7 Pagesproblem using the ethical lenses of rules, outcomes, and virtue provide by the Center for the Army Profession and Ethic. Modern Army Leaders face an ethical dilemma, specifically in low-density Military Occupational Specialties, of completing the mission and enforcing the standards of Army Regulation 600-9. Units deploying or conducting critical training need Soldiers or pilots holding crucial skills. Thes e Soldiers must comply with the body composition standards outlined in the regulation. ThereRead MoreEssay about Personal Leadership Challenges1327 Words   |  6 PagesThis paper will attempt to illustrate my perspective about personal leadership challenges in the future appointment. First, I will begin with the Ah-Ha moment based on my experience during service in military. 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Given the opportunity to take command of a RemotelyRead MoreLimitations of a Military Chaplain1536 Words   |  7 Pagesof a Military Chaplain A paper submitted to Dr. Jim Fisher, PhD. In partial fulfillment of the Requirements for the course CHPL 600 Liberty Baptist Theological Seminary By Brian Harvey Lynchburg, Virginia Sunday, January 27, 2013 Introduction The fathers of the United States founded this nation on a principle of religious freedom, and it has since become the leading nation in peaceful pluralistic living. The United States Army is a direct reflection of this nation with respect

Wednesday, May 6, 2020

Literature Review of Celebrity Endorsement - 1870 Words

Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade, and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or well known public figure to give a testimonial or information about the product, is practicing celebrity endorsement. Although commonly thought of starting in the United States, celebrity endorsement began in India during the ‘80s but has since†¦show more content†¦She was dropped from her endorsements from large companies Burberry, HM, and Chanel, when photographs of her snorting cocaine surfaced in magazines and websites. Companies using a celebrity endorser take into account the serious consequences (loss of revenue, bad image) of pu tting a tainted face to their product since as stated above, the brand’s whole personality is often dependent on the celebrity endorser. Another aspect that is taken into account pertaining to the effectiveness of the celebrity endorser is to directly measure the degree that the consumers evaluate the celebrity as genuinely liking the product that they are endorsing. According to Gilbert and Malone (1995), these evaluations are recognizable under a type of judgment called â€Å"correspondent inferences.† Correspondent inferences generally refer to a judgment that consumers observe the endorser’s behavior in the advertisement to then infer consistent character in the endorser. For example, the consumer would observe an athlete saying he loves the breakfast cereal Wheaties, and then the consumer would infer that the athlete really does, in fact, like Wheaties. Adding to this study, McCracken (1986) suggests that a celebrity that best represents the appropriate symbolic properties â€Å"of the product should be selected, thus, highlighting the importance of the cultural meanings of celebrities in the endorsement process.† Culturally speaking,Show MoreRelatedCelebrity Endorsement On Consumer Behaviour1619 Words   |  7 Pageslook at celebrity endorsement, and the affects of celebrity endorsement on consumer behaviour. I am also going to be looking at celebrity endorsement and the affect it has on consumption in the retail indust ry. 2. Main Research Question Does Celebrity Endorsement Influence Consumer Behaviour and Purchasing Decisions? 3. Example Relevant sub-questions †¢ Examples of when consumers have been influenced by a certain celebrity or icon, to determine the consumption of a product. †¢ How celebrity endorsementRead MoreThe Questionnaire For Celebrity s Credibility Will Use Ohanian s Model1356 Words   |  6 Pagesand administration, in order to maintain their professionalism during data collection. This adequate training will be applied to data analyser and researcher as well. Measurement The questionnaires used in this research are adapted from previous literatures as their reliability and validity have been tested. The questionnaire for celebrity’s credibility will use Ohanian’s model (1990), that uses three dimensions: attractiveness, expertise, and trustworthiness. Each dimension will be broken down intoRead MoreLiterature Review Celebrity Chef4456 Words   |  18 Pagesco.uk/food/jamie10a.jpg A literature review 2008-2 Statement of authorship I certify that this literature review is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the literature review. Signed: _____ Read Moreâ€Å"the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour†2543 Words   |  11 Pagesâ€Å"The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour† Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to â€Å"The impact of celebrity endorsement on a customer’s buying behavior† and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a coreRead Moreâ€Å"the Impact of Celebrity Endorsement on a Customer’s Buying Behaviour†2559 Words   |  11 Pagesâ€Å"The Impact of Celebrity Endorsement On A Customer’s Buying Behaviour† Reviewing The Literature: This literature review aims to provide a comprehensive account of the different theories which will provide frameworks for answering market research questions relating to â€Å"The impact of celebrity endorsement on a customer’s buying behavior† and using celebrities in advertising and endorsing different products. Various Theories selected within this literature review are those which constitute a core ofRead MoreExploring The Impact Of Celebrity Endorsement On Consumer1097 Words   |  5 PagesEXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT ON CONSUMER PREFERENCE AND BUYING BEHAVIOUR (A CASE OF SELECTED DIRECT TO HOME (DTH) SERVICE PROVIDERS IN JODHPUR) A RESEARCH PROPOSAL (SYNOPSIS) SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION, FACULTY OF COMMERCE MANAGEMENT STUDIES, JAI NARAIN VYAS UNIVERSITY, JODHPUR, RAJASTHAN FOR THE REGISTERATION OF DEGREE OF DOCTOR OF PHILOSOPHY (PhD) UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. M.L.VASITA Read MoreThe Cosmetic Industry Of Thailand1208 Words   |  5 Pagesbrand because of the celebrity endorsement. The study by Hung shown that celebrity endorsement is an effective strategy that helps a brand to gain brand awareness and brand loyalty (2014). Furthermore, the study by Ilicic and Webster also support the study of Hung. Regarding to Ilicic and Webster, the brand will be able to influence the brand associations from a celebrity and gain consumer awareness (2011). Celebrity endorsement also transfers positive associations of celebrity onto the brand, whichRead MoreEffectiveness Of Celebrity Endorsement On Consumer Brand Preference2728 Words   |  11 Pages Effectiveness of Celebrity Endorsement on Consumer Brand Preference Submitted by Aakash Pandya Table of Contents 1. Introduction 3 1.1 Background of the Study 3 1.2 Research Problem 5 1.3 Research Objective 6 1.4 Significance of the study 6 II. Literature Review 7 2.1 Hypothesis 8 2.2 Significance of the study 9 III Research Methodology 10 3.1 Research Design 10 3.2 Population 10 3.3 Sample Size and Sampling Method 10 3.4 Data Collection 11 3.5 Analysis and discussionRead MoreThe Wearing Celebrity s Transgression And If Any Negative Implications Allotted By Purchasers1333 Words   |  6 Pagesachievement) have kept up their relationship. Whether these backers’ choices were focused around any true proof of how the embarrassment affected the mentality of their shoppers. Product related attributes: Product related ascribes when alluding to a game celebrities identifies with those components that contribute to the execution of the game article (Bauer, Stokburger-Sauer Exler 2008; gwinner, K. 1997). Past examination by Gladden and Funk (2001) and Bauer et al (2008) have characterized item related qualitiesRead MoreConsumers Familiarity With Instagram As A Marketing Platform2064 Words   |  9 PagesMethodology Based on the Literature Review in Chapter Two, it could be seen that there were three essential factors that needed to be investigated in more detail i.e.: †¢ Consumer’s familiarity with Instagram as a marketing platform †¢ Consumer’s perception of the celebrity as an opinion leader †¢ Consumer’s product knowledge Introduction A shortfall acknowledged in Chapter Two found neglected aspects in research discussing a consumer’s perception to celebrities as product experts and to

Tuesday, May 5, 2020

Aphrodite And Hephaestus Essay Example For Students

Aphrodite And Hephaestus Essay HEPHAESTUS AND APHRODITEAPHRODITEAphrodite is one of the most famous figures of Greek mythology. BecauseAphrodite was the Greek goddess of love, beauty, and sexual rapture,1 she was desired bynearly all of the Greek gods. Aphrodite was one of the twelve main gods on Mt. Olympus,2 and she was the most powerful goddess when it came to members of theopposite sex. THE BIRTH OF APHRODITEThere are many origins to Aphrodites birth. Some of them are:1) She arose full-grown out of the foam of the sea,2) She is the daughter of Zeus and Dionne,3) She is the daughter of Uranus and Gaia, which would make her a Titaness, or4) She is the daughter of Titans Oceanus and Tethys, making her an Oceanid.3The most common origin of her birth is her being foam-born, which is what hername means. This origin says that Aphrodite arose nude and full-grown out of the foamof the sea and riding into the shore of Cythera on a scallop shell. She found Cythera to betoo small of an island, so she went to live in Paphos, in Cyprus, which is still the principalseat of her worship.4THE MYTH OF APHRODITE AND HEPHAESTUS AND ARESAlthough Aphrodite was the goddess of love and beauty, she had a magic girdlethat she wore that made everyone fall in love with her. She could hardly ever bepersuaded to lend it to anyone. Since Aphrodite had the magic girdle and was sobeautiful, all of t he gods fell in love with her. All of the goddesses were jealous of Aphrodite because all of the gods loved herinstead of the other goddesses. Because of this, Zeus arranged a marriage for her withHephaestus, the lame smith-god.5 Aphrodite didnt really mind this marriage arrangement,though, because she thought Hephaestus would never notice her having marital affairs.6 Hephaestus knew nothing of deception until, one night, he caught his wife andAres, the god of war, making love at Ares home. Hephaestus went back to his home veryangry.7Hephaestus was so angry that he decided to get revenge on Aphrodite by literally catchingthe while they were making love. He got out a bronze hunting-net and attached to theposts and sides of the bed. He told Aphrodite that he was to a short holiday trip toLemnos. Aphrodite did not offer to go with him. When Hephaestus left, she senthurriedly for Ares and the two immediately went to sleep together. When they went tobed, they got tangled in the net.8At d awn, Hephaestus returned from his trip. He summoned all of the godstogether so they could see what Aphrodite and Ares did. Hephaestus thought that, byZeus seeing how Aphrodite deceived him, Zeus would return all of the marriage gifts. Instead, Zeus told Hephaestus that this should handled by him and Aphrodite instead ofbeing made a public affair, therefore Zeus did not return the marriage gifts.9MYTHS OF OTHER LOVERS OF APHRODITEHermesAfter Aphrodite had been publicly humiliated, she returned to Paphos and renewedher virginity to the sea. Soon afterwards, Hermes confessed his love for her, and she sleptwith him. She eventually bore a double-sexed child name Hermaphroditus. Poseidon Poseidon, like Hermes, also confessed his love for her, and she bore him two sonsnamed Rhodus and Herophilus. Later Aphrodite also slept with Dionysus in which shebore a deformed son by him. The deformity was caused by Hera; she did this indisapproval of Aphrodites permiscuity.10AnchisesLater, Zeus wanted to humiliate Aphrodite by making her fall in love with a mortalnamed Anchises. He was a handsome man, and he was the King of the Dardanians. Onenight Aphrodite visited him without him knowing who she was. When they Parted at dawn, she revealed her identity and told him not to tell anyone that they had slepttogether. Anchises was terrified when he learned that he had uncovered the nakedness of agoddess, and he begged her to kill him. She told him that he had nothing to worry aboutand that their son would become famous.11A few days later, Anchises was drinking with one of his friends. His friend asked,Would you rather sleep with the daughter of so-and-so than with Aphrodite herself?12 Anchises reply was, No, having slept with both of them, I find the question inept.13Zeus overheard Anchises boasting, so he threw a thunderbolt at him that wouldhave killed him immediately, but Aphrodite put her magic girdle in front of him, so the boltdropped down at his feet. The shock of the bolt was so strong though, he could neverwalk upright again. Aphrodite, soon after bearing his son, lost all interest in Anchises. Vie-Nam EssayAfter about nine years, Hera met Thetis who was wearing a jewel that Hephaestusmade. Hera asked her where she found the jewel. Thetis hesitated, but Hera forced thetruth out of her. When Hera found out that she got the jewel from Hephaestus, she immediatelybrought him back to Olympus where he could put his talent to a better use. Hera madehim work day and night and she made something of him.22 When Hephaestus moved back to Olympus, he was reconciled with Hera. WhenHera rebelled against Zeus, Hephaestus reproached Zeus for hanging her from the wristsfrom heaven. He should have kept silent though, because Zeus just became angry andthrew him from Mt. Olympus for a second time. It took a whole day to fall. He landed onthe island of Lemnos and broke both of his legs. When he went back to Olympus, hecould only walk with help of golden-leg supports.23Hephaestus was an ill-tempered, ugly god, but he had immense power in his armsand shoulders. One time, he made a set of golden mechanical women to help him in hiswork. The women could talk and complete very difficult tasks. He also made a set ofthree-legged tables with golden wheels that could run by themselves.24Hephaestus twenty-three three legged tables have much of the same origin as Gasterocheires who built the Tiryns. The origin of the three-legged tables is that theyrepresent the three-season years, and they denote the length of his reign was twenty yearslong. LOVE AND MARRIAGEAccording to most myths, the reason Hephaestus and Aphrodite were married isbecause Hephaestus asked Zeus for her as a reward for reconciling his parents. Aphroditedidnt refuse. Some people think this marraige is appropriate because it is a union of inner andouter beauty. But many people do not agree because they have nothing in commonhersensual beauty differs from his ugliness; her playful spirit contrasted with his steady,serious temperament; her unfaithfulness and irresponsibility, and his workmanship ethics. Although these two were so different, Hephaestus loved Aphrodite. She didntexactly feel the same way about him though. Instead, she had frequent affairs with manydifferent Gods. In one particular affair that Aphrodite had with Ares, Hephaestus set up a trap thatcaught them while they were making love. Hephaestus summoned all the gods together,in hope that he make Aphrodite the laughing stock of Olympus. His plan backfired on himthough, actually revealing himself as someone who was attempting to retain the love anddevotion from his wife.25Now that Hephaestus had embarrassed himself in front of all of the gods,Hephaestus became unhappy in his marriage to Aphrodite. He lost all interest in her andturned his attention to Athena who, like Aphrodite, was not in love with him. Hephaestusfell in love with Athena when she came to him for a spear. When he tried to initiateintercourse, she rejected him.26HEPHAESTUS AND APHRODITEBoth Hephaestus and Aphrodite are powerful and popular figures of G reekmythology. They did many great, and maybe not so great, things during their lifetimesthat are still remembered today. They were both main gods on Mt. Olympus. They mayhave not had many great times with each other according to myth, but they were stillsignificant gods who had great lives. Many people use both of these gods to relate tothings today, and they will be remembered for years and years to come. Their charactersin Greek mythology are very significant and they will not be forgotten anytime soon. Mythology Essays